Taking your offline business online soon? Feeling worried about technological adaptation and cost-bearing is quite natural. However, opting for the right E-commerce website development services and following the correct path to digital transformation can help you make a seamless transition. Here is a 6-step guide for e-commerce businesses:
#1: Start with A Website
When taking your business online as an initial step, make sure to start with a captivating website. A website is the primary tool of digital transformation. Also, you get clarity on your digital brand image at a budget-friendly price.
#2: Expand to Web App
Your next step must be to get a web app that allows your customers to buy products online. A web app is a website that gives a mobile app-like user experience. However, it is less time, cost and effort-consuming comparatively.
An e-commerce web application will help you analyse and forecast the success of your e-commerce services. The issues encountered at this stage can help you refine your e-commerce platform.
#3: Focus on MVP Development
When working on your web app with the development team, begin with Minimum Viable Product development. Start with the basic web app features and continue to refine the product with the passage of time as your business grows. This approach helps you mitigate a great deal of risk. Also, it optimises cost and effort.
#4: Analyse Growth & Improve
Keep on analysing the growth of your newly set e-commerce venture. You can leverage data analytics tools like Google Analytics. Check metrics like conversion rates, bounce rates, and cart abandonment rates to analyse Returns on Investment (ROI). If the ROI is positive, then continue to expand your e-commerce.
Similarly, also keep a check on the website's performance. Do not overlook technical metrics like rage clicks, mobile responsiveness, SEO scores, and page load speed. If issues are found, rectify them at the earliest.
#5: Now Get Ready for E-commerce Mobile App
If ROI is positive and you have refined your web application to a great extent, then take the initiative to get a mobile app done. Approach a reliable mobile app development company and let them create a mobile app that resonates well with your web app and brand image.
As you have already refined your e-commerce product at the web app stage, you are now absolutely ready for a mobile app. So, access more of your target audience through mobile presence.
#6: Choose Cross-Platform App Development for UK-based Businesses
Furthermore, if you are a business based in the UK, then you must invest in the cross-platform application. It is because the ratio of Android and iOS users in the UK is almost equal. Half of the population uses iOS devices and the rest half uses Android.
However, it is not feasible and smart to get two separate mobile apps as it doubles your expenditure, development time and efforts. Cross-platform mobile app development, on the other hand, helps you get a single codebase that runs efficiently on both platforms.
All the best for your e-commerce venture. Feel free to reach out if you wish to know more about how to transform your business into an e-commerce set-up. You can also Learn 6 Strategic Steps to Transform Your Business into E-commerce by following our detailed guide. We are always happy to provide you with IT consulting services.